Complete Guide To Getting Your Brand Started on TikTok

Contents table

• What makes TikTok so different from the other platforms?
• How to create good TikTok content
• From good content to proper brand strategy
• Best TikTok Content Types for Brands

What makes TikTok so different from the other platforms?

The demographics of TikTok have changed as a result of older generations using the app to learn more about it, influencers transitioning into content producers, and businesses realizing the potential of TikTok advertising.

New content trends have emerged, including lip-syncs (which moved from Musical.ly, the original platform for lip-syncing, in 2018), humorous sketches, and special effect filters. TikTok is a platform for visual discovery as it has surpassed Google Search in popularity among Gen Z consumers.

The distinctive element

‍The difference between TikTok and Instagram is that TikTok is built on a content graph, in comparison with Instagram, which is built on a social graph.

On TikTok, you can become viral with just 2 followers, whereas on Instagram it is not possible. You need to build your audience first.

This is the element that makes TikTok so much more desirable than any other social media platform. Regardless of your audience, your video will automatically be shown to a small number of people. If your video is interesting, the algorithm will continue to show it to more and more people.

One article from the School of Public Health mentioned that “Like other social media platforms, the infinite scroll and variable reward pattern of TikTok likely increase the addictive quality of the app as they may induce a flow-like state for users that is characterized by a high degree of focus and productivity on the task at hand, whether that be a game, one’s social media feed, or another virtual activity.”

Recently, TikTok has been a prosperous space for advertisers who want to promote their businesses. They offer a large number of tools and features on the app to help them as much as possible to create advertisements on the platform.

Consumer spending climbed by 77 percent year over year, and it will continue to rise when TikTok introduces new in-app buying services like Storefront, product tags, and Instant Landing Pages. On TikTok, 37% of users have found a product, with 29% learning that the item they wished to purchase was out of stock. An astonishing 2.3 billion dollars were spent by users on TikTok in 2021.

How to create good TikTok content

1. Start by catching up on your niche’s trends using hashtags.‍

If you’re in the fashion industry, do a quick search on the most used hashtags that you also use in your posts and see what’s working for other creators and why. What is the community’s response to their content?

2. Use popular hashtags from your industry.

Look for the top creators in your field, look at their content, search for some distinctive element, and try to apply it to your content as well. If they’re using different hashtags than you, consider adding those to your hashtag list.

3. Try influencer marketing.‍

Do paid advertising with top-notch creators in your niche. Send them your products for testing and you can increase your chances of organically growing your audience and also increase your brand’s credibility.

4. Try Spark Ads over Non-Spark Ads.‍

They are a great opportunity for creators to promote their organic content as ads and build their audience organically. Spark Ads link back to the user’s profile and they’re a great strategy for the long run.

From good content to proper brand strategy

Having engaging TikToks is awesome, but a strong, well-established video marketing strategy is a must. 

What should a video marketing strategy take into account?

To be successful with video marketing today, one needs to have a distinct and compelling goal. So, before establishing one, a business should explore the problems that your customers have.

Regardless of the size of your business, offering a complete client experience helps brands stay on top of the game. Brands must be able to successfully address every pain point: from complaints about overpriced services and products to inquiries about faulty links and bad customer support.

Businesses should keep in mind that, as Freshdesk mentioned, “Customer needs serve as the 'north star’ for most product leaders.”

Your main focus should be to address the key problems that customers raise when given the option to provide detailed feedback.

Best practices

1. Develop topics that solve customers' problems.

When creating your video marketing strategy, you should think of your audience's needs. Regardless of the platforms you decide to post the content on, analyze the problems your customers encounter, and solve them from the source. If your business has a banking app, do videos about new features and improvements, etc. If the potential customers need more credibility in your company or service, do a testimonial-type video.

2. Keep your video content organized.

Your consumers' happiness and pleasure will rise if they can quickly find the stuff they're looking for. Even better, it will encourage them to continue using your platform or service over time!

3. Write a script for your videos.

A video script is essential because it has a direct bearing on how long viewers will watch your material and how much they will remember it. Both have a big impact on search engine rankings.

Pro tip: Try drafting your script with the concepts of video storytelling in mind to draw viewers in and keep them watching your videos.

4. Adjust your strategy to the feedback.

Last but definitely not least, measure the results of your videos. It’s very important to analyze the feedback from your audience and try to improve your content strategy accordingly. Feedback can provide meaningful insights on how to optimize your content to generate more for your company. If your audience is telling you that they need more upcoming product teasers, it would be a foolish mistake not to listen.

Best TikTok Content Types for Brands

Now that we’ve talked about best practices on how to have the best video marketing strategy for your brand, let’s see the best-performing content types that you can use for your brand.

It's critical to comprehend the kinds of content that work best on TikTok if you're thinking about incorporating it into your social media plan. To achieve success, you have to learn about what works best on the platform and adapt it to your account.

So let's begin straight away.

1. You need to find a series that encourages people to follow you

This doesn't have to involve your products; it may be a value-driven series.

or a series of product and use types

2. Comment responses show that you care about your audience.

This helps to create a sense of community and shows your audience that you are paying attention to them.

3. Trend-related content like sounds and dances

Trends, in our opinion, can be wonderful filler material and demonstrate to your viewers you know “how to TikTok," but they shouldn't be your entire strategy. You can more easily integrate trends that are specific to your niche or even adapt the bigger, non-related trends to your niche by customizing them.

Last Words

We strongly advise setting up a TikTok account if you are a business owner. And if you ended up on this blog, it means that you want to make a change for your business. TikTok, as presented in this article, is all about creating engaging, genuine content regardless of your business sector.

Don’t know where to start?

We at Play Vertical can take care of both your TikTok account and ad campaigns. Contact us for insane organic content and ROAS!

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