Facebook Ads: Best Practices

Contents Table 

• How to know which creatives are converting the best.
• How to quickly write better ad copy.
• How to boost conversions with a retargeting campaign on Instagram.

How to know which creatives are converting the best.

You can create and manage your Facebook advertising using the tool called Ads Manager on Facebook. All of your Facebook campaigns, ad settings, and ads are available for viewing, editing, and tracking outcomes on the website.

How can you see which creatives are working for your campaigns?

1. To access each creative separately to see how it performed, you need to go to the menu on the top left corner.

2. Go to the “Analyse and report” category, and select the “Creative reporting” tool

3. This tool allows you to see a full report on your ad campaigns so far. You can apply many useful filters to each column of the table to customize it as you like.

You can then examine each piece of creative independently to see how it performed and how many conversions or impressions it received. Additionally, by contrasting it with a less successful creative, you may be able to identify the component that failed to engage the audience. Or, on the contrary, the component that hooked the viewers.

Using tools like this allows us to comprehend and reconsider our mistakes, which is fantastic. Progress always begins with a mistake.

How to quickly write better ad copy

Once you have your ad creative figured out, you need to make sure that all of the other components, like the ad copy, are optimised as well.

As you know, copy is what draws users to your website, making it a very important component of your ad strategy. Your ad language needs to be engaging, succinct, and clear, whether it's the headline or the call-to-action (CTA).

There are many tools to help you with this, like Storylab.ai, Copy.ai and Copyshark.ai. Our personal favourite is Copy.ai so let’s go through some of its features.

Copy.ai enables copywriters, marketers, business owners, and independent contractors to produce high-quality material.

This includes product descriptions, LinkedIn advertisements, landing page text, and blog introductions.

Start writing copy ads in just 5 simple steps:

• Step 1. Begin by clicking the "New Project" icon in the top left corner.

• Step 2. Enter the name of your product and the best possible description for it.

• Step 3. Click “Create Copy” and voila! Your ad copy is ready to go!

You have a ton of options to choose from that are designed to help you increase your ad conversions and yield greater results.

The best part is that Copy.ai gives you 30 credits upon signing up and doesn't require a credit card.

Additionally, you can write blog entries, social media bios, discount emails, redirect emails, and many other types of content for free.

How to boost conversions with a retargeting campaign on Instagram

Instagram retargeting ads are a great way to resparkle the interest of an existing audience. And you can do so by retargeting the audience that interacted with your posts by saving them.

It has almost become reflexive to save Instagram pictures we like. Since saving a post to an Instagram collection indicates that someone not only enjoys your material but also wants to share it or refer back to it, people who save your posts on Instagram may be more significant than counting the number of likes.

How to create the campaign

1. You must first log into your Instagram Ads Manager.

2. Go to "all tools” in the top left corner.

3. On the menu, go down to “Advertise” and select “Audiences”

4. On the “Audience” tab, click “Create Audience” and select “Custom Audience”

5. On the tab, under the “Events” section, select the option “ People who saved any post or ad”

6. Setting the time period is the final step. In the "Retention" section, specify the precise number of days you require.

And that’s it! Because you're targeting people you know for sure are interested in your product, this retargeting Instagram campaign will help you get more conversions. 

Our final words

Facebook and Instagram are two of the most important social media platforms, and that’s why it’s essential that your business has a well-established audience on these platforms. You can achieve that by taking into account these best practices for your future ads.

Need help?

‍Contact us to get your personalized Ads package that will bring you insane ROAS for your business!