How to Find Any Competitor's TikTok Ad
TikTok Ads

How to Find Any Competitor's TikTok Ad

This is a 100% free way to spy on your competitors and how to understand the analytics behind their TikTok Ads!

Competition is fierce in every field of business. Ads reflect most of the time the creativity, time, effort, and money spent by advertisers in the interest of reaching a new audience or promoting a new product. The creative strategy employed by marketers is evident in these advertisements.

Here’s how to see if your competitor’s advertising campaigns and creative strategy even when they don’t appear on the TikTok ad database.

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How to find TikTok ads from competition

There are so many fantastic resources and tools available on TikTok for creators to use in building their brands there. One of these tools is the TikTok Creative Center, where users may view, assess, and look for the top ads produced by businesses across the globe in their advertising campaigns.

1. To do this yourself,  you first need to visit the TikTok Creative Center

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2. Go to the menu in the top right corner

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3. After clicking on the menu, go to “Campaign Inspiration”, and click the “Top Ads Dashboard” section.

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4. Here you can search by Country, Industry, Campaign Objective, and Other filters.

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5. Additionally, you can perform a "caption keywords" search, which has the advantage of allowing you to see exactly how many ads are currently running in your country that are aimed at the audience for that specific product.

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As a bonus, you can sort the ads by “top_ads_impressions”, “click_show_rate” and “top_ads_six_rate”

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Hot to discover hidden ads from competition

Search a brand’s name in the search box on the TikTok search button, and you can easily see if they have ads running or not.

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What to do when no ads show in your TikTok Ads library search results

If you followed the steps mentioned earlier to access the TikTok Ads library but didn't find anything, don't worry! There are a few reasons why you might not have found what you were looking for:

1. The specific advertiser you're searching for may not be currently running ads or may not target your country.

2. None of the ads match your filter criteria.

3. If you're trying to find political or election ads, please note that they are not currently supported by the TikTok Ads library.

4. The ads you're searching for may be too new. It takes some time for the TikTok Ads library data to update, so there might be a delay of up to 24 hours. The good news is that there are no restrictions on how many times you can use the TikTok Ads library.

Once you troubleshoot your initial search, feel free to run it again and see if you get any results. Now, it's time to make the most of those results!

How to use the TikTok ad library to make your ads better?

The TikTok Ads library is a super helpful tool for your business. It's easy to access and can be a real game-changer. You can use it to find all sorts of TikTok ads and get ideas for your own campaigns.

The library has lots of different ad formats, creative approaches, and targeting options that advertisers can use. It's a great way to see what works best on TikTok and how you can make your ads really connect with the people you want to reach. But that's not all!

Find out what's hot and what's not in the world of TikTok ads

Finding the right TikTok ads can be tricky. You don't want to make a video based on an old trend. But don't worry, TikTok has an Ads library with all the latest trends. It helps you stay up to date and create successful ads. One cool feature is the sort filter. It lets you compare new and old ads to see what's popular. This helps you predict future hit ads.

When you access the Ads library, you'll see different ads from brands and creators. You can use the sort filter to arrange them by newest or oldest. Looking at the newest ads gives you inspiration for your own ads and shows what's currently popular. Checking out older ads gives insights into what worked in the past. By studying them, you can learn what makes an ad successful.

Find popular hashtags

Adding hashtags to your TikTok ads can be a great way to attract interested users and make your content more discoverable. If you're struggling to come up with TikTok hashtag ideas, don't worry! The TikTok Ads library is here to help. By watching the ads shown in the library search, you can get insights into the captions and core hashtag terms that successful businesses are using.

This can give you inspiration for new or trending hashtags to use in your own ads. You might even come up with your own unique twist on a popular hashtag. So, don't underestimate the power of hashtags in boosting the visibility of your TikTok ads!

Identify new trending songs

You can watch TikTok ads in the TikTok Ads library. It's helpful because you can see which audio (available for commercial use) clips worked well for other advertisers. You can learn from their success (or mistakes) and use this info for your own ads.

The library also helps you find trending audio clips. If you're not sure how to make a video for a popular audio clip, the library can give you ideas. Overall, the TikTok Ads library is a powerful tool for advertisers. So next time you plan an ad campaign, check it out and use its features.

Improve your ad targeting

The TikTok Ads library is a cool tool that can help you find out how advertisers are targeting their ads. It's not as detailed as the Facebook Ads library, but it still gives you some useful creative insights. Keep in mind though, TikTok mentions that there might be other targeting tactics that aren't shown on the detail page.

But don't worry, you can still get a good idea of how businesses are reaching their ideal audience with TikTok Ads. This can be super helpful when you're looking for new ways to show your ads to the right people. So let's dive in and see what we can learn from the TikTok Ads library!

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