How to Get UGC for Your Business' TikTok Account

If you don’t know shat UGC is, User-generated content, commonly referred to as UGC or consumer-generated content, is unique content made by customers specifically for a business and shared on social media or through other channels.

UGC can take many different forms, such as pictures, movies, reviews, a recommendation, or even a podcast.

How brands leverage UGC

They make use of the TikTok Creative Marketplace, a website provided by TikTok that enables you to view one of our most interesting TikToks in your sector right now. Work with the most imaginative storytellers on TikTok to increase engagement and reach.

How can you make use of UGC for your brand?

Hootsuite said in an article

“UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. The customer-centric content can be used on social media and other channels, such as email, landing pages, or checkout pages.”

Go to your TikTok Creator Marketplace, and press the “Find creators” button on the page.

You can identify creators who are available for UGC relevant to your expertise on the next page.

By modifying the filters to suit your campaign's requirements, you can begin your search. To ensure that the creators you're going to choose are truly participating on their TikTok profile, we recommend starting with the "Engagement Rate."

Our conclusion

UGC is a fantastic way to advertise your company's goods or services. Using creators who are eager to advertise your products is a secure strategy to increase the size of your audience.

Utilizing UGC will undoubtedly increase page engagement, increase conversions, reduce cost-per-click, and provide other advantages.

Why not use it when TikTok is making this useful technology available to the public?

Need help?

‍Contact us to get your personalized TikTok Ads package that will bring you insane ROAS for your business!