TikTok / Facebook Ads: What You Need To Know

We would be lying if we said that Facebook ads aren't a great investment.

However, the creative layout of TikTok ads is completely different from what you've been used to with Facebook ads. It’s a completely different story! So if you’re thinking of taking advantage of the new hot platform, be aware before making the switch.

You'll have to find the right creators, the right ambassadors, or, if your budget allows it, the right team to help you create these ads because again, it's a very different style.

Why?

Because Facebook ad creatives are starting to be perceived as impersonal and forced, while TikTok’s entire philosophy is based on the idea of native, fun, casual advertising.

Now.. we understand!

It's tough to create high-performing TikTok ads yourself. If you hire a TikTok influencer to take care of the creatives, good results might be attainable. After all, it boils down to understanding how to adapt the right message to the right audience.

Or you could outsource this burden and have a video marketing team take care of that for you (yes, we’re talking about us 😉)

Long story short

If Facebook and Instagram ads are not working as you expected, TikTok might be the solution for your brand.

Moreover, a recently published whitepaper by Tellagence concluded that TikTok is one of the most relevant networks for influencer marketing in 2019, so we can already expect TikTok to take over Facebook and Instagram when it comes to influencer marketing.

Or perhaps that shift has already started..

One final suggestion

Test multiple creatives on both platforms and compare the results. But before you dive into TikTok ads, you need to be sure you're ready for the challenge and commitment of using its ads platform. 

Need help with TikTok ads?

Contact us now and get insane ROAS with our personalized TikTok ad creatives package!