Why is TikTok Better Than Facebook for Your Ads?

These platforms were the ground-breakers in social media marketing and still are to this day.

Ever since TikTok unexpectedly gained popularity, Facebook has made an effort to compete with it, even buying Instagram. However, Facebook's user base is still dwindling.

“(...) revenue grew 7% year-on-year, the slowest pace in about a decade. Facebook’s daily active users grew by less than 2% from the end of 2021.”

‍Reuters said in an article.

Why is TikTok better?

The marketing use of social media has changed and is continually changing. The vertical video era is currently blossoming everywhere.

There are video advertisements everywhere, from Facebook to TikTok, especially on TikTok. because it is the platform from which everything has begun.

“A good video ad is a scroll stopper, meaning it will halt your robotic scroll, pull you out of your social media trance, and grab your attention. Well, that’s the idea. "

‍said Consume Media

Over the past few years, TikTok has steadily added new tools designed to assist platform producers in uploading more content to the site.

TikTok has created business profiles as well as a variety of helpful tools for companies to advertise their goods on the network, including TikTok Ads Manager, TikTok Creative Center, apps to track current and upcoming music trends, built-in app features, and more.

“Video production gets more engagement on social media than text and images combined.”

added Consume Media

Facebook has predominantly static ads.

Facebook still favors static picture ads, even though more video and gif advertisements are starting to emerge on the site.

One of the key reasons that video typically performs better than photos at capturing your audience's attention is due to its eye-catching quality.

Consume Media continued,

“Biteable conducted a study comparing the effectiveness of static and video ads on Facebook and found that the video yielded 270% more leads. The cost per lead was also 280% lower for the video than the image.”

Video advertising aids you in standing out, grabbing attention, and boosting conversions, whether you're attracting leads or converting prospects. A lot more information is delivered in a video advertisement compared with a static image ad.

Our conclusion

It has been demonstrated that high-quality video ads increase conversions for your company. Instead of viewing a static image, users would rather watch a brief advertisement. TikTok is a platform made to give you as much assistance as possible with displaying advertisements and producing content.

Select your advertising plan and display it on the right platform. If you want to reach a wider audience, you can target audiences across other platforms. In this way, your ads will appear on Facebook, TikTok, and perhaps Instagram as well.

Need help with your TikTok Ads or TikTok content?

Drop us an email and we’ll help you generate more ROAS with our personalized TikTok ads package and create organic content with our Vertical Video package! 

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